Missional Church: Session #14

Marketing

I. Start of a strategy
A. Line
-stickies (ex: Christmas is not your birthday)
-Emotional connection
-"No brainer"
-impactful
-Simple, clear rallying cry
B. Look
-consistant font
-consistant color scheme
-see it, recognize it
-picture
-print pieces
-web pieces
-slick and glossy imply expense
-variations on a theme
C. Simple lingo/clear instructions
-call to action
ex: "cut xmas spending in 1/2 and bring in other 1/2 to church"
-simple instructions

D. Right timing
-guilt may be motivational, but not the goal

II. Engaging the heart
telling the story
Invite people in-->if hearts aren't in it, wasting time
Keep it in front of people without burning out
A. Movie media
-put Hollywood to use
-Use existing media
B. The eyewitness account
-People being served
-Contagious evangelist
-video
-picture
-own personal stories
-if you can't get excited, don't do it!
C. Getting close enough
D. Mission partners
E. For Left-Brain Thinkers
-most recent news headlines
-factoids
-#'s (can also be used powerfully)
-Put skin on #'s
-Put #'s in front
-Personal appeal letters
F. Personal appeal
G. The Bigger Picture
-worship design
-Be a part of something bigger than self
-Theme into everyday life
III. Put them to work
A. Empower without plugging
B. Celebrate the sacrifice
-sacrificial giving
-redirect efforts
church is not a marketplace
C. For all ages
-not too young
-not too old
-younger generations often get it 1st
D. Equip for sharing
E. Simple starting points
-simplify, sell, serve
-prayer
urgent prayer/trips
Prayer cell groups
IV. Going beyond your own walls
A. Finding partners
-political solutions
-rallies
B. Taking every chance you get
C. Equipping others/permission giving

V. Marketing success = life transformation
-people want to be a part of something bigger than self